“ Those who flow as life flows know they need no other force. ” - Lao Tzu
Eff It, Just Be is about Life.
Living life to the fullest, not allowing the daily hiccups to slow you down. We all deal with hardships and rough periods.
Eff It, Just Be is about arriving at the point where you realize that the bumps along the way are just part of the journey. It's about second -and beyond- chances and the relentlessness of the human spirit. Our brand is a celebration of life and its millions of idiosyncrasies and contradictions.
And our product line will match that. Stylish, comfortable, athletic (made with organic fibers) and fun. To be shared and enjoyed by all. You only live once, so Eff It, Just Be.
You have this one life
How do you want to spend it?
Apologizing? Regretting? Questioning?
Hating yourself? Dieting?
Running after people who don't see you?
Be brave. Believe in yourself.
Do what feels good. Take risks.
You have this one life. Make yourself proud.