Eff It, Just Be Jewelry Line



Eff It, Just Be Men's Wear


Eff It, Just Be Women's Wear

“ Those who flow as life flows know they need no other force. ” - Lao Tzu

Eff It, Just Be  is about Life.
Living life to the fullest, not allowing the daily hiccups to slow you down.   We all deal with hardships and rough periods.

Eff It, Just Be is about arriving at the point where you realize that the bumps along the way are just part of the journey. It's about second -and beyond- chances and the relentlessness of the human spirit.   Our brand is a celebration of life and its millions of idiosyncrasies and contradictions.

And our product line will match that.  Stylish, comfortable, athletic (made with organic fibers) and fun. To be shared and enjoyed by all. You only live once, so Eff It, Just Be.

You have this one life

How do you want to spend it?

Apologizing? Regretting? Questioning?

Hating yourself?  Dieting?

Running after people who don't see you?

Be brave.  Believe in yourself.

Do what feels good.  Take risks.

You have this one life.  Make yourself proud.


Fall Sale!

Celebrate the Fall with us and get 20% off  your next purchase! 

Savings and fun!  Now that's an Eff It, Just Be fall!

Shop now

The Identity Collection - Coming Soon!


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Eff It, Just Be Mood Board

To discover the essence of Eff It, Just Be click below to visit our Mood Board.