Explore the rational investigation of the truths and principles of being, knowledge, and conduct with Eff It Just Be!

The Logo

The lotus flower is emblematic of the Eff it Just Be philosophy. Often utilized as an example of divine beauty and purity, the lotus flower is known for defying all odds by rising up at dawn from the mud and murky waters and blooms unscathed in brilliant colors. Its unfolding petals suggest the expansion of the soul.

The Mantra

In and of itself, Eff It Just Be is a mantra, as from the Veda, a sacred utterance to be internally contemplated or sung as an incantation and reminder to get through unforeseen circumstances of life, no matter how small or large the stressful situation.

The Philosophy

Eff It Just Be is not about “blowing things off” and deeming situations and events as inconsequential or irrelevant; it’s a reminder, catalyst, and impetus to decide what is right for you moving forward during hard times! Eff It Just Be is the “springboard” to change your thoughts, outlook, and sentiment for the better.

Eff It Just Be


In one general sense, the Eff It Just Be philosophy is associated with wisdom, intellectual culture and a search for answers.

It’s not just about viewing the glass as half empty or half full, but realizing how much more you can put in the glass with an Eff It Just Be mentality.